FUVEST 2013

Questão 50945

(UNESP - 2013 - 1a fase)

A análise da ação e do diálogo das personagens demonstram que

Questão 50946

(UNESP - 2013 - 1a fase)

[Os tupinambás] têm muita graça quando falam [...]; mas
faltam-lhe três letras das do ABC, que são F, L, R grande ou
dobrado, coisa muito para se notar; porque, se não têm F, é
porque não têm fé em nenhuma coisa que adoram; nem os
nascidos entre os cristãos e doutrinados pelos padres da Companhia
têm fé em Deus Nosso Senhor, nem têm verdade, nem
lealdade a nenhuma pessoa que lhes faça bem. E se não têm L
na sua pronunciação, é porque não têm lei alguma que guardar,
nem preceitos para se governarem; e cada um faz lei a seu
modo, e ao som da sua vontade; sem haver entre eles leis com
que se governem, nem têm leis uns com os outros. E se não têm
esta letra R na sua pronunciação, é porque não têm rei que os
reja, e a quem obedeçam, nem obedecem a ninguém, nem ao
pai o filho, nem o filho ao pai, e cada um vive ao som da sua
vontade [...].
(Gabriel Soares de Souza. Tratado descritivo do Brasil em 1587, 1987.)

O texto destaca três elementos que o autor considera inexistentes entre os tupinambás, no final do século XVI. Esses três elementos podem ser associados, respectivamente,

Questão 50947

(UNESP - 2013 - 1a fase)

(UNESP - 2013 - 1a fase)

[Os tupinambás] têm muita graça quando falam [...]; mas
faltam-lhe três letras das do ABC, que são F, L, R grande ou
dobrado, coisa muito para se notar; porque, se não têm F, é
porque não têm fé em nenhuma coisa que adoram; nem os
nascidos entre os cristãos e doutrinados pelos padres da Companhia
têm fé em Deus Nosso Senhor, nem têm verdade, nem
lealdade a nenhuma pessoa que lhes faça bem. E se não têm L
na sua pronunciação, é porque não têm lei alguma que guardar,
nem preceitos para se governarem; e cada um faz lei a seu
modo, e ao som da sua vontade; sem haver entre eles leis com
que se governem, nem têm leis uns com os outros. E se não têm
esta letra R na sua pronunciação, é porque não têm rei que os
reja, e a quem obedeçam, nem obedecem a ninguém, nem ao
pai o filho, nem o filho ao pai, e cada um vive ao som da sua
vontade [...].
(Gabriel Soares de Souza. Tratado descritivo do Brasil em 1587, 1987.)

Os comentários de Gabriel Soares de Souza expõem

Questão 50948

(UNESP - 2013 - 1a fase)

Nos arredores de Assis, dois leprosários [...] hospedavam
os homens e mulheres de visão repugnante escorraçados por
todos: considerava-se que os leprosos eram assim por castigo
de Deus, por causa dos pecados cometidos, ou porque tinham
sido concebidos em pecado. Por isso, ao se movimentarem,
eram obrigados a bater certas castanholas, para que os sãos
pudessem evitá-los, fugindo a tempo.

(Chiara Frugoni. Vida de um homem: Francisco de Assis, 2011.)

A lepra e as demais doenças recorrentes durante a Idade Média

Questão 50949

(UNESP - 2013 - 1a fase)

Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them
promote or imply acceptance of social values that everyone
would agree are what we should hope for, in an enlightened
and civilized society. Some advertisements appear to degrade
our images of ourselves, our language, and appear to move
the emphasis of interaction in our society to (even more)
consumerism. There may even be a dark, seamy, or seedy
side to advertising. This is hardly surprising, as our society is
indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a
consumer culture, and helps create and perpetuate the ideology
that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to
analyze advertisements, and to see if we can understand how
they do what they do. We will leave the task of how we interpret
our findings in the larger social, moral and cultural contexts
for another occasion.
It is often said that advertising is irrational, and,
again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an
advertisement does not have to be factually informative (but it
cannot be factually misleading).
In a discussion of what kind of benefit an advertisement
might offer to a consumer, Jim Aitchison (1999) provides the
following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in
an advertisement. The question posed is “Is advertising more
powerful if it offers a rational benefit?” Here is Goldsmith’s
answer: “I don’t think you need to offer a rational benefit.
I think you need to offer a benefit that a rational person can
understand.”
(www.stanford.edu. Adaptado.)

O principal objetivo do texto é analisar

Questão 50950

(UNESP - 2013 - 1a fase)

Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them
promote or imply acceptance of social values that everyone
would agree are what we should hope for, in an enlightened
and civilized society. Some advertisements appear to degrade
our images of ourselves, our language, and appear to move
the emphasis of interaction in our society to (even more)
consumerism. There may even be a dark, seamy, or seedy
side to advertising. This is hardly surprising, as our society is
indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a
consumer culture, and helps create and perpetuate the ideology
that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to
analyze advertisements, and to see if we can understand how
they do what they do. We will leave the task of how we interpret
our findings in the larger social, moral and cultural contexts
for another occasion.
It is often said that advertising is irrational, and,
again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an
advertisement does not have to be factually informative (but it
cannot be factually misleading).
In a discussion of what kind of benefit an advertisement
might offer to a consumer, Jim Aitchison (1999) provides the
following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in
an advertisement. The question posed is “Is advertising more
powerful if it offers a rational benefit?” Here is Goldsmith’s
answer: “I don’t think you need to offer a rational benefit.
I think you need to offer a benefit that a rational person can
understand.”
(www.stanford.edu. Adaptado.)

De acordo com o texto,

Questão 50951

(UNESP - 2013 - 1a fase)

Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them
promote or imply acceptance of social values that everyone
would agree are what we should hope for, in an enlightened
and civilized society. Some advertisements appear to degrade
our images of ourselves, our language, and appear to move
the emphasis of interaction in our society to (even more)
consumerism. There may even be a dark, seamy, or seedy
side to advertising. This is hardly surprising, as our society is
indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a
consumer culture, and helps create and perpetuate the ideology
that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to
analyze advertisements, and to see if we can understand how
they do what they do. We will leave the task of how we interpret
our findings in the larger social, moral and cultural contexts
for another occasion.
It is often said that advertising is irrational, and,
again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an
advertisement does not have to be factually informative (but it
cannot be factually misleading).
In a discussion of what kind of benefit an advertisement
might offer to a consumer, Jim Aitchison (1999) provides the
following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in
an advertisement. The question posed is “Is advertising more
powerful if it offers a rational benefit?” Here is Goldsmith’s
answer: “I don’t think you need to offer a rational benefit.
I think you need to offer a benefit that a rational person can
understand.”
(www.stanford.edu. Adaptado.)

A resposta à questão apresentada no último parágrafo do texto
foi:

Questão 50952

(UNESP - 2013 - 1a fase)

Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them
promote or imply acceptance of social values that everyone
would agree are what we should hope for, in an enlightened
and civilized society. Some advertisements appear to degrade
our images of ourselves, our language, and appear to move
the emphasis of interaction in our society to (even more)
consumerism. There may even be a dark, seamy, or seedy
side to advertising. This is hardly surprising, as our society is
indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a
consumer culture, and helps create and perpetuate the ideology
that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to
analyze advertisements, and to see if we can understand how
they do what they do. We will leave the task of how we interpret
our findings in the larger social, moral and cultural contexts
for another occasion.
It is often said that advertising is irrational, and,
again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an
advertisement does not have to be factually informative (but it
cannot be factually misleading).
In a discussion of what kind of benefit an advertisement
might offer to a consumer, Jim Aitchison (1999) provides the
following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in
an advertisement. The question posed is “Is advertising more
powerful if it offers a rational benefit?” Here is Goldsmith’s
answer: “I don’t think you need to offer a rational benefit.
I think you need to offer a benefit that a rational person can
understand.”
(www.stanford.edu. Adaptado.)

O pronome it, utilizado na última linha do primeiro parágrafo, na frase for the products it markets, refere-se

Questão 50953

(UNESP - 2013 - 1a fase)

Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them
promote or imply acceptance of social values that everyone
would agree are what we should hope for, in an enlightened
and civilized society. Some advertisements appear to degrade
our images of ourselves, our language, and appear to move
the emphasis of interaction in our society to (even more)
consumerism. There may even be a dark, seamy, or seedy
side to advertising. This is hardly surprising, as our society is
indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a
consumer culture, and helps create and perpetuate the ideology
that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to
analyze advertisements, and to see if we can understand how
they do what they do. We will leave the task of how we interpret
our findings in the larger social, moral and cultural contexts
for another occasion.
It is often said that advertising is irrational, and,
again, that may well be true. But this is where the crossover
between information and persuasion becomes important; an
advertisement does not have to be factually informative (but it
cannot be factually misleading).
In a discussion of what kind of benefit an advertisement
might offer to a consumer, Jim Aitchison (1999) provides the
following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in
an advertisement. The question posed is “Is advertising more
powerful if it offers a rational benefit?” Here is Goldsmith’s
answer: “I don’t think you need to offer a rational benefit.
I think you need to offer a benefit that a rational person can
understand.”
(www.stanford.edu. Adaptado.)

A expressão none of this matters, no segundo parágrafo, refere-se

Questão 50966

(UNESP - 2013 - 1a fase)

O anúncio 1 refere-se